On July 3, 2026, gaming platform Betr announced the promotion of three key executives to new leadership positions. Alex Ursa, Alex Kuwada, and Mike Denevi have been appointed to the roles of Chief Operating Officer, Chief Marketing Officer, and Chief Content Officer, respectively.
New Executive Responsibilities
Alex Ursa, the company's first employee hired over four years ago, assumes the position of Chief Operating Officer. In this capacity, he oversees product development and operations, managing the expansion of the platform's real money gaming products and prediction markets. Alex Kuwada, who joined the team two years ago, takes over as Chief Marketing Officer.
His responsibilities include leading acquisition, retention, and VIP commercial functions.
Mike Denevi, the second employee hired by the company, transitions from head of media to Chief Content Officer. He continues to manage content and brand strategy for the platform. Founder and CEO Joey Levy addressed the appointments in a company statement, noting that Ursa is managing the development of the unified wallet experience while Kuwada has established a hybrid growth engine for marketing.
Denevi continues to oversee the brand's development as the most followed entity in the sector.