Prediction markets accounted for approximately 27% of the total legal sports betting volume in the United States during the 2026 FIFA World Cup. This figure represents an increase from the roughly 9% market share recorded at the beginning of the year.
Platform Performance and Trading Records
Kalshi operated as the leading platform throughout the tournament, repeatedly establishing new benchmarks for trading volume. Daily active user counts for the company’s mobile application exceeded those of DraftKings and FanDuel, reflecting changes in user engagement during the championship.Ian Moore, an analyst at Bernstein, observes that the rapid expansion of prediction markets will likely require traditional bookmakers to introduce comparable products. He describes the trend as a new opportunity for everyone in the industry.