Pure Casino Entertainment announced on July 7, 2026, that it has entered into a multi-year agreement with Kambi to supply sportsbook technology for its operations in Alberta. The partnership covers both the upcoming online platform and retail betting locations, with a scheduled launch date of July 13, 2026.
The deal designates Kambi’s Turnkey Sportsbook as the provider for Pure Casino Entertainment’s physical venues in Calgary, Edmonton, and Lethbridge. Simultaneously, the agreement facilitates the digital rollout under the PureCasino.ca brand, coinciding with the opening of the province's regulated market.
Expansion and Executive Commentary
The contract includes an option to extend services to additional properties following the recent acquisition of three venues by parent company Indigenous Gaming Partners. Werner Becher, Kambi Group CEO, noted the alignment of heritage and expertise between the two organizations.
Brad Belhouse, CEO of Pure Casino Entertainment, stated that product quality and regulatory certainty were the primary factors in the decision. He emphasized the goal to capitalize on the sports betting opportunity across both online and casino channels.