Russian bookmakers increased their advertising budgets for mobile applications by nearly 100 percent during the first quarter of 2026. The shift reflects a broader industry focus on smartphone-based user acquisition.
Quarterly Advertising Trends
Market data indicates a substantial reallocation of promotional funds toward in-app placements. Operators prioritized mobile channels to reach users directly on their primary devices. This adjustment aligns with the ongoing transition of betting traffic from desktop to handheld platforms.The reported figures were compiled by Bookmaker Ratings, which tracked promotional expenditures across major domestic operators. The data covers the January through March period and highlights a consistent upward trajectory in mobile marketing investments.
Earlier quarterly reports showed a gradual increase in smartphone engagement, which now appears to drive the current budget expansion.