Tottenham Hotspur has entered a three-year commercial agreement with Kaizen Gaming’s brand Betano. The partnership designates Betano as the club’s official training wear supplier for the 2026/27 campaign.
The arrangement places the Betano logo on the team’s training apparel during pre-season preparations and pre-match sessions. Brand visibility will also extend to pitch-side LED boards and stadium screens throughout the year.
Future Commercial Expansion
Following the conclusion of the 2026/27 season, the scope of the deal will shift. Betano is scheduled to assume the role of Official Europe and LATAM Betting Partner, a position the company will hold until 2029. The agreement also outlines plans for fan engagement programs and digital content focused on responsible gaming.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, stated that the collaboration aligns with the club's vision for modern sports partnerships. Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, highlighted the club's global reach as a key factor in the decision.