World Gaming Director of Industry Relations Ewa Bakun will present a session on evidence-led gambling research at iGB L!VE London 2026. The talk is scheduled for July 2 at 12:20 pm in the Sustainable Gambling Zone.
Focus on Practical Solutions
The presentation addresses the industry need for scientific data that tests and measures real-world player protection solutions. Bakun notes that current research often describes problems rather than offering actionable recommendations. This approach aligns with regulatory trends that prioritize effectiveness over intent.
The discussion centers on the ICE Research Institute, an initiative launched by World Gaming and Fira Barcelona following the relocation of ICE to Barcelona. The institute funds independent studies focused on prevention, consumer behavior, and sustainability. Current projects examine public stigma, the efficiency of safety messaging, and ethical frameworks for artificial intelligence.
Bakun emphasizes that a proactive strategy allows operators to build credibility through provable results. The session aims to demonstrate how data-driven initiatives support both regulatory compliance and consumer trust.