Marina Ostrovtsova, CEO of BGaming, addressed the industry's shift from content scarcity to attention deficit ahead of the TRUE WAYS online conference. The discussion outlines how game providers can maintain player engagement amid market saturation.
The igaming sector currently produces more titles, promotions, and marketing materials than players can process. Ostrovtsova noted that attention has replaced content as the primary limited resource. BGaming prioritizes product quality and clear concepts to differentiate its releases.
The company maintains that targeted engagement requires relevance to local audiences rather than increased output volume.
Conference Focus and Industry Strategies
The TRUE WAYS online conference centers on the theme of content overload in igaming. Industry representatives will examine methods for cutting through market noise and establishing genuine player connections. Ostrovtsova highlighted storytelling and AI-driven production as key tools for modern content development.
The event aims to shift discussions toward substantive engagement metrics instead of release frequency.
The information comes from an interview with Focus Gaming News.